Playstar

The home services industry has undergone significant changes, driven by increasing consumer expectations and a booming market. With home equity gains and a surge in remodeling projects, homeowners are investing in their properties.

When looking at data from the Home Services sector from 2019 - 2023, Playstar was able to glean six key trends of which Home Services pros should take note.

Key findings include:

• Changes in customer attitudes, behaviors, and demographics.
• An increase in search and call volumes - Playstar’s calls for bathroom remodels were 275% of the 2019 volume, and are projected to almost double in 2023.
• Category breakdowns of Enhanced Clickâ„¢ volume.

to discover the key trends shaping the home services landscape and what you can expect in this dynamic market.